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老教授掷40万买保健品 悟套路写书为防骗支招

2018-06-19 08:51:00 广州日报 分享
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黄秀兰婆婆购买这些保健品花了大价钱。

  家住广州海珠区的黄秀兰婆婆退休前是一名心理学教授,退休后却迷上了买保健品,多年来,她花在保健品上的钱超过40万元。

  不过,渐渐地,她发现吃保健品不仅没效果,宣传时还有许多破绽。于是,她开始从心理学的角度,以自己为典型案例,撰文写书,剖析老人为何会沉迷买保健品,还以亲身经历,解读了保健品那些“坑老”套路。

  沉迷:6万元频谱屋照买不误

  黄秀兰婆婆今年87岁,曾是一名心理学教授,退休后回到广州老家生活,住在海珠区某高档小区,家庭条件不错。由于长期患有糖尿病、高血压等疾病,退休后,她一直有买保健品的习惯。

  6万元一台的频谱屋,数千元的心脏药,还有上千元一小瓶的营养液……对这些贵价保健品,黄秀兰婆婆几乎从不手软,多年下来,她告诉记者,自己花在保健品或保健器材的钱超过40万元,她自然也成为附近保健品店业务员眼中的“肥肉”,“虽然儿女也知道我买保健品,但究竟花了多少钱,我没跟他们细说。”直到去年夏天,她又花了10多万元购买保健品。“他们把我带去韶关听课,告诉我这些保健品只有国务院津贴专家才能买得到,我一心动就买了。”当时黄婆婆正好手头紧,需要借钱,女儿追问之下,才发现母亲把钱都花在买保健品上。

  “其实当时我知道很多保健品是坑人的,但跟业务员太熟了,碍于情面才买的,所以女儿帮我把这些保健品退了之后,我就下定决心,从此一定要告别保健品。”黄婆婆说。

  醒悟:老人爱买保健品有五种心理

  “觉得吃了这么多保健品,确实没什么效果,而且我毕竟是知识分子,能够看出其中的一些猫腻。”老人说。于是,她开始写文章,以亲身经历,并结合自己的专长,从心理学的角度,讲述老人为什么愿意买保健品,甚至很多时候明知上当还继续买。她还将这些分析写进了自己研究老年人心理的相关书籍。

  黄婆婆分析,老人买保健品,一是出于期待心理,总希望保健品真的能够控制或治好自己的老毛病;二是源于恐惧心理,人老了,总会有种担心,担心某种疾病严重起来导致重病甚至死亡;三是从众心理,她参加过不少保健品公司组织的“讲座”,总觉得那么多人买,肯定还是有一定好处的;四是名人效应,各种号称“中央首长”专用的养生品,觉得不会有错就买了。不过,她坦言,除了这几种心态,最重要的一点还是源于老人的孤独感。“现在物质生活丰富了,但对于老人而言,很多儿女不在身边,就算在身边也不能时时陪着,再加上对健康的渴求,对疾病的无奈和对死亡的恐惧,让老人很容易产生一种孤独感。”她感叹。

  黄婆婆告诉记者,自己的几个儿女在国外,跟大女儿同住。去年,她生病住院时,虽然女儿女婿下班后都会去看她,但那些熟悉的保健品业务员,每天一个接一个轮着来看她。“这样的伺候比女儿还亲热,你好意思不买他的保健品吗?”老人哭笑不得。

责编:沙琼
湖广寺 富庭苑 南头镇 官背洋 石洲
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